Writing for SEO

Follow these guidelines to optimize INK content for SEO.


  • Choose a focus keyword or phrase for the article
  • Use the keyword or phrase in the title and introduction paragraph
  • Use the keyword or phrase about five times in the piece, distributed evenly throughout


  • Keep sentences shorter than 20 words 
  • Aim for short paragraphs
  • Use subheadings to break up sections of more than 300 words
  • Use bulleted lists when you can
  • Use Hemingway to gauge readability and target a 9th grade level

  • Link to at least one internal (a page on the INK site) and one external source